The model
How wylla works
Most apps you pay for take your money and answer to investors. wylla answers to you.
wylla is funded by the women who use it. No advertising. No member data sold to advertisers or data brokers. No outside investors steering the platform toward someone else’s priorities. Every wylla member pays a subscription, and the money that comes in builds the platform and supports the mission.
How wylla pays people
Before profit, before bonuses, before charity, there are salaries. We’re transparent about how those work.
Every full-time employee at wylla is paid well. We commit to a strong compensation floor for every full-time role, set above a living wage in every geography where we hire. Compensation is not where we cut corners.
Leadership pay is capped. No C-suite executive at wylla, including the founder, earns more than a fixed multiple of the lowest full-time salary at the company. As wylla grows and the floor rises, the ceiling rises with it. Leadership cannot earn more by paying entry-level staff less.
Same rules for every leadership seat. The cap applies to every C-suite role and every Vice President or higher. No separate CEO tier. No market-rate carve-outs as the company grows. If you sit at the leadership table, you play by the same rules as the person who founded it.
One bonus pool, one formula. Once wylla is profitable, every full-time employee, including the founder and every executive, participates in a single team bonus pool on the same proportional basis. No separate executive bonus structure. The CEO’s bonus math is the same math as everyone else’s.
The specific compensation floor, ratio, and ceiling are written into our operating agreement and available to members on request.
How wylla spends money
Here’s exactly what happens to every dollar of subscription revenue.
First, the platforms. Apple and Google take their cut of every subscription processed through their stores. We can’t avoid it, but we’re transparent about it.
Then, the costs of running wylla. Servers, security, legal, the tools the team uses, marketing, vendors, and salaries and benefits for every person on the wylla team, including the founder.
What’s left is profit. From there:
goes to the team. A single bonus pool, shared proportionally by salary across the full wylla team.
goes to women’s and children’s charities. Vetted US-registered nonprofits whose mission serves women, children, or both. List public. Amounts public. Every quarter.
goes to the wylla Grant Fund. Direct grants to women starting their own businesses. Open to wylla members and to women in the broader community.
wylla is in its founding phase, and until the platform reaches profitability, every dollar of subscription revenue goes into building and running it. The waterfall above describes what happens once we cross into profit.
What this will look like at scale
Projected annual distributions once wylla reaches each milestone, beginning when the platform turns profitable.
| wylla members | To women’s & children’s charities | To the wylla Grant Fund |
|---|---|---|
| 25,000 | ~$179,000 | ~$179,000 |
| 50,000 | ~$840,000 | ~$840,000 |
| 100,000 | ~$1.88 million | ~$1.88 million |
Every quarter, you’ll see exactly where it went.
Quarterly transparency reports
Once wylla is profitable and distributions begin, we’ll publish a public quarterly report showing:
- Total subscription revenue collected
- Platform fees paid to Apple and Google
- Operating expenses by category
- Total compensation paid to the wylla team (aggregate)
- Net profit
- Team bonus pool distributed
- Every charity that received funds, with amounts and program descriptions
- Every grant awarded, with summaries of funded ventures
- A signed statement from the founder
Reports are permanent. We don’t edit or remove past reports.
Protected by design
Everything above lives in wylla’s operating agreement, the legal document that governs how wylla runs. This includes:
- The profit waterfall and the split between team, charities, and grants
- The compensation floor and the leadership pay cap
- The single bonus pool with one proportional formula
- The commitment to quarterly public transparency
- The no-advertising, no-data-sale commitments
Any change to any of these requires 90 days of advance public notice to every member before it can take effect. Nothing happens quietly. The wylla you join is the wylla you stay part of.